This week’s interview on Federal News Radio 1500 AM combines a federal focus (Dick Stapleton/HHS) with commercial expertise (Mark Pietrasanta/Aquilent)
Listen here: http://bit.ly/ay5jUI (60 mintues)
Summary: Many federal agencies are tasked with engaging citizens – today’s interview with Disk Stapelton from HHS and Mark Pietrasanta from Aquilent give a great overview of best practices in this endeavor.
The first challenge they faced was how to improve a federal site called HRSA (Health Resources Services Administration). They started with extensive testing to see how citizens wanted to access information. In spite of the fact the site was directed to uninsured and isolated individuals, the survey information indicated that 90% of Americans have cell phones and wanted to get information about health issues with their phone. As a result the website has maps and driving directions to local health centers. http://www.hrsa.gov
Vaccines.gov was a web site that has a completely different challenge. Health information from the federal government on vaccines was scattered all over the place. A website had to be designed to amalgamate this information into one easy-to-use site. Information a vaccines seems to have a cyclical interest (back top school) and the site had to be designed to handle this variable use. Then result: http://www.vaccines.gov
Listen to the interview to get the federal as well as the federal partner approach to transparency and engaging citizens.
