YARMOUTH, Maine – Cybersecurity platform Defendify has adopted up on its current funding spherical and person base growth with a redesign of their web site in addition to updates to their app for improved ease of use for patrons.
Touted as an all-in-one cybersecurity resolution, the Defendify platform streamlines cybersecurity assessments, coaching, detection, insurance policies and testing right into a single SaaS resolution that may match a company’s wants, even these with small IT groups. The redesign marks a contemporary new face to go along with robust progress in outreach following a $3.35 million spherical of funding in August.
“We’re excited to unveil Defendify’s refreshed identification, which is a fruits of all of the onerous work our staff has put in to know our goal buyer and market dynamics,” mentioned Emily Carville, Chief of Advertising and marketing at Defendify. “With Defendify, our prospects can obtain complete, ongoing safety with steady assist from our staff of cybersecurity consultants, serving to IT leaders anticipate threats and mitigate threat, with out having a full inner safety staff. This new model strategy reaffirms our dedication to creating it simpler for our prospects to make sure they’ll put into place stronger safety backed by trusted advisors, whereas laying the inspiration for continued progress for Defendify and our prospects within the years forward.”
Safety Programs Information reached out to Carville to speak extra concerning the redesign course of and the updates which were made to Defendify’s app.
“In 2021, in response to the evolution of our enterprise mannequin over the primary few years since inception in 2017, we recognized a must reassess our model positioning and the way we convey the Defendify worth proposition in our messaging to our goal market in addition to to our prospects,” Carville mentioned. “We decided first the necessity to redefine our goal market based mostly on buyer insights and data-driven traits within the progress of the enterprise, and we knew we wished to maneuver rapidly from there into execution with new go-to-market methods. We then interviewed a number of main model businesses in quest of a strategic accomplice to assist us reassess the market, replace our model technique and positioning, and go to market with contemporary messaging and a brand new visible strategy to inform the Defendify story and purpose for being extra clearly.
“It was necessary to us, above all else, to guide with extra specificity round why and the way we’re completely different, with a concentrate on how organizations of every type and sizes from world wide profit from partnering with Defendify to construct their cyber posture and guarantee steady safety. We employed a digital store that excels in model technique in addition to digital-first design and improvement, setting out first to conduct quantitative and qualitative analysis, together with buyer interviews in addition to market and aggressive evaluation, earlier than constructing out our model technique and personas after which launching a brand new web site and updating the Defendify app.
“Insights from buyer interviews and the market evaluation we carried out – in addition to data-driven digital advertising findings – immediately influenced our strategy to constructing the underpinnings of our new website, beginning with data structure and transferring into content material technique throughout copy and design in addition to all interactive components on the positioning. We up to date the names of the 13 modules comprising the Defendify resolution set, and we up to date the colour palette, our messaging, and our graphics throughout each the positioning and the app.”
SSN additionally requested Carville about how Defendify went about simplifying the web site and their app for buyer use. “Maybe a very powerful aspect of our model refresh was an unrelenting concentrate on simplifying and updating the methods by which we talk why and the way we do what we do at Defendify,” mentioned Carville. “Aimed toward higher assembly the shopper the place s/he’s in his/her journey to find focused options to particular issues within the cybersecurity house. Updating the names of our modules was a key place to start out, and we took a data-driven strategy to understanding market traits and client must get us there – we now have business commonplace language that makes it simpler for IT leaders to seek out the options they’re looking for at Defendify.
“The advertising staff labored intently with our company to construct some key pages to consolidate what includes the Defendify All-In-One cybersecurity resolution in addition to the layered strategy we take to increase safety in a scalable approach for our prospects. We took care to make sure the person expertise and interface contains completely different entry factors and navigational aids to allow all website guests to know how we do what we do, and why, targeted on what’s in it for them. We did this by constructing completely different approaches to satisfy the wants of distinctive guests – together with including a How does it work? part to all product pages along with key options and advantages, plus growing a set of icons and different graphics for instance and differentiate extra clearly our merchandise. We additionally constructed a brand new explainer video as an outline of Defendify and added video transcripts to all movies to make sure accessibility.
Carville continued. “From there, we put lots of time and power into reorganizing the nice content material and instruments the Defendify advertising and product groups have spent years growing, surfacing on product pages and different areas of the positioning related thought management content material from inside our weblog, library of webinars and podcasts, and the prefer to allow guests to www.defendify.com to get a deeper understanding of how our options can work for them, in context. We additionally elevated the three free instruments Defendify gives to all website guests to make sure ease of entry throughout a number of areas of the positioning. Lastly, we constructed new customized pricing performance on the web site to make sure customers can specify their actual wants and perceive extra clearly the flexibleness and scalability of the Defendify platform.”
Readers can see the brand new look firsthand and be taught extra about Defendify’s cybersecurity platform and even request a demo at www.defendify.com.