On-line gross sales proceed to develop amongst EU enterprises – Merchandise Eurostat Information

In 2021, for 19.7% of EU enterprises, the e-commerce gross sales reached at the very least 1% of their complete turnover, which was 0.7 share factors (pp) increased in contrast with 2020. 

Sweden recorded the best share of enterprises promoting on-line (e-sales of at the very least 1% of their complete turnover) among the many EU members with 36.6%, adopted by Denmark (35.6%) and Eire (35.2%). However, Luxembourg (8.6%), Romania (10.5%) and Bulgaria (11.5%) recorded the bottom shares of enterprises promoting on-line. 

Supply dataset: isoc_ec_esels

The best will increase in EU enterprises reporting that their e-commerce gross sales reached at the very least 1% of their complete turnover in 2021 (in contrast with 2020) have been recorded in Finland (27.7%; +4.2 pp), Spain (29.5%; +3.7 pp) and Malta (30.0%; +3.3 pp). In distinction, decreases in enterprises promoting on-line (e-sales of at the very least 1% of their complete turnover) have been recorded in Denmark (35.6%; -2.7 pp), Greece and Belgium (17.0% and 28.3%, respectively; each -2.3 pp). 

19.4% of all EU enterprises reported conducting on-line gross sales utilizing web sites or apps (internet gross sales) in 2021, both to non-public shoppers (15.6% of EU enterprises) or to companies and governments (13.1%). A small share of EU enterprises used electronic-data-interchange-type gross sales so as to promote primarily to their enterprise clients (6.0%). Enterprises carried out their internet gross sales by way of the enterprises’ personal web site or app (16.6%) or by way of an e-commerce market (8.6%). 

Primarily based on the placement of the shoppers, it was commonest for enterprises to conduct internet gross sales to clients in their very own nation (18.5% of EU enterprises), with much less frequent internet gross sales to clients in different EU nations (8.1%) and the remainder of the world (4.6%).