- Constructing a proprietary system: The Mercedes-Benz Working System (MB.OS) is a brand new purpose-built chip-to-cloud structure that can be central to each future product, delivering distinctive software program capabilities and delighting clients with its ease of use
- Partnering with innovation leaders: New strategic collaboration to provide Mercedes-Benz clients embedded entry to Google options and maps; additional partnerships with key tech gamers in {hardware} and software program, guaranteeing environment friendly improvement and speedy scaling
- Elevating infotainment expertise: Integrating best-in-class region-specific content material spanning music, video, gaming and productiveness; vastly superior to smartphone mirroring due to full width display, immersive sound and voice management activation
- Advancing automated driving: Mercedes-Benz is planning enhanced SAE Degree 2 functionalities tailor-made to city use instances, providing SAE Degree 3 in the end at speeds of as much as 130km/h; all powered by the NVIDIA DRIVE platform and machine studying
- Providing versatile upgrades: Absolutely connectable autos will be capable to share knowledge and enhance quickly over time through OTA updates; clients can be supplied new options through app, internet or automotive
- Unlocking monetary alternative: Software program-enabled revenues to evolve to excessive single-digit billion EUR determine by finish of decade; MB.OS anticipated to boost productiveness and improvement velocity; software program investments inside current monetary panorama
SUNNYVALE, Calif.–(BUSINESS WIRE)–Mercedes-Benz at the moment detailed its plans because the architect of its personal working system MB.OS, which can be launched mid-decade with the brand new MMA platform (Mercedes Modular Structure). MB.OS is designed and developed in-house to retain full management over the client relationship, guarantee knowledge privateness, and to leverage the distinctive integration of all automotive features. Primarily based on a purpose-built chip-to-cloud structure, MB.OS advantages from full entry to all automobile domains: infotainment, automated driving, physique & consolation, driving & charging. This strategic method permits the world’s most beneficial luxurious automotive model1 to supply its clients a differentiated, superior product expertise.
“At Mercedes-Benz, we’re devoted to constructing the world’s most fascinating vehicles. Accordingly, we made the choice to be the architects of our personal working system – a singular chip-to-cloud structure that leverages its full entry to our autos’ hardware- and software program parts. By combining this in-house experience with a number of world-class companions, we are going to create an excellent buyer expertise, from driving help, navigation and leisure, all the way in which to built-in charging. MB.OS will function full upgradeability and fixed enhancements.”
Ola Källenius, Chief Govt Officer, Mercedes-Benz
Constructing a proprietary system – open for companions
MB.OS is designed to attach the most important elements of the corporate’s worth chain, together with improvement, manufacturing, omni-channel commerce and providers – successfully making it an working system for the whole Mercedes-Benz enterprise. That’s why the consequences of MB.OS vary from decoupling improvement cycles to enhancing buyer lifetime worth lengthy after the unique automotive buy.
The corporate created its working system to be standardized throughout the whole automobile portfolio, totally updateable for speedy product upgrades and intentionally open for chosen companions. Whereas Mercedes-Benz defines and controls the structure with its personal {hardware} and software program base layer, the combination of main know-how gamers grants clients entry to best-in-class providers, content material and features.
These MB.OS companions embrace NVIDIA, which gives its software program, knowledge and AI experience in addition to its Orin system-on-chip to boost benchmark SAE Degree 2 and Degree 3 automated driving techniques. Car variants will even be outfitted with next-generation sensors, together with Mild Detection and Ranging (LiDAR) sensors from Luminar. At present, Mercedes-Benz introduced its most up-to-date partnership – the brand new long-term strategic collaboration with Google to develop and implement a next-generation in-car navigation expertise.
Elevating the infotainment expertise
Mercedes-Benz would be the first automaker to construct its personal branded navigation expertise primarily based on new in-car knowledge and navigation capabilities from the Google Maps Platform – embedded into MB.OS. This goals to provide the luxurious carmaker entry to Google’s main geospatial providing, together with real-time and predictive site visitors data, computerized rerouting, and extra. To counterpoint the consumer expertise, drivers will even be capable to use the YouTube app on the infotainment system when parked and whereas utilizing the DRIVE PILOT Degree 3 conditionally automated driving system, the place permitted. As well as, Mercedes-Benz will give clients entry to Place Particulars offered by Google, serving to them discover detailed details about greater than 200 million companies and locations around the globe, together with enterprise hours, photographs, scores, and evaluations. Place Particulars offered by Google can be obtainable beginning at the moment in all autos with the most recent era of MBUX in relevant markets2.
On the identical time, Mercedes-Benz drivers will proceed to profit from the native integration of important navigation functionalities, that are unavailable from off-the-shelf infotainment techniques. One instance is exact and dependable vary administration for electrical autos. That is solely doable as a result of MB.OS has entry to all automobile knowledge corresponding to state of cost and vitality consumption – underlining the strategic rationale of mixing proprietary belongings with chosen partnerships.
Mercedes-Benz will additional broaden its infotainment options with new partnerships for main video, gaming and productiveness purposes. MB.OS will open up a brand new dimension of in-car gaming by means of Antstream for arcade video games. In-car video conferencing options can be expanded by including the favored providers Webex and Zoom. As well as, main devoted content material from Tencent will serve the particular buyer preferences in China even higher.
A precursor to MB.OS will already be obtainable within the new E-Class beginning in 2023 with the third era of MBUX. A brand new MBUX API for Android permits the set up of third-party apps, providing a greater consumer expertise in comparison with mirrored apps.
Discover out extra in regards to the new options of the brand new E-Class and MBUX right here.
Advancing automated driving
The subsequent era of SAE Degree 2 automated driving will begin within the Entry phase, leveraging the total potential of machine studying. A complete set of sensors can be obtainable within the MMA platform, which will even profit from new dimensions of processing energy. The sensor setup can be designed to go well with the excessive calls for of city environments, particularly the presence of pedestrians and dense, advanced site visitors patterns. The place native rules permit, Mercedes-Benz clients will be capable to take pleasure in extra consolation, together with hands-free driving whereas holding the eyes on the highway. In China, navigation-based system-initiated lane adjustments will even be obtainable, primarily based on a map knowledge from the Chinese language native companion AMAP.
The corporate is specializing in Degree 3 conditionally automated driving with the final word aim of driving at speeds of as much as 130 km/h in its remaining iteration. To attain this, Mercedes-Benz has partnered with NVIDIA to construct totally programmable and updateable driving automation techniques. The “driving mind” of the automobile is the NVIDIA DRIVE Orin system-on-chip, able to conducting 254 trillion operations per second to course of knowledge from a set of sensors surrounding the automobile. The system’s “eyes”, additionally known as notion techniques, alongside radar sensors and cameras, are LiDAR sensors from Mercedes-Benz companion Luminar. Luminar’s next-generation IRIS sensor can acknowledge even small objects with low reflectivity within the infrared spectrum. Extra redundancy in sensing modalities will be sure that the system meets the very best Mercedes-Benz security requirements.
In China, Mercedes-Benz is participating in an area cloud partnership with Tencent to help its automated driving techniques. An enriched UI for automated driving features together with a sophisticated lane-level map view is deliberate.
Discover out extra about Mercedes-Benz conditionally automated driving options right here.
Providing versatile upgrades
The technological basis of MB.OS additional enhances the alternatives for software-enabled upgrades. The Mercedes-Benz Working System decouples {hardware} from software program, permitting for sooner innovation cycles, rising the flexibleness and velocity of updates. Inside MB.OS, all the pieces can be totally connectable by means of the Mercedes-Benz Clever Cloud. This gives the premise for related providers for the whole automobile fleet and permits Mercedes-Benz to guard and leverage buyer knowledge, as the corporate retains full management over all important infrastructure.
Mercedes-Benz will provide new providers which are extra personalised and handy, due to the Mercedes me ID, which connects all customer-related data: from buy and financing to service appointments proper by means of to charging and fee knowledge. It permits clients to attach with Mercedes-Benz, personalize their settings and profiles and obtain gives tailor-made to their particular wants.
To simplify the client expertise, personalised providers and upgrades will translate into three handy bundles: MB.CONNECT, MB.CHARGE, MB.DRIVE3. Car features corresponding to Navigation, Distant, Guard 360°, Leisure and Communication, in addition to many others, can be united within the MB.CONNECT bundle – and stored updated through over-the-air updates. With MB.CHARGE, electrical automobile clients may have entry to versatile and enticing tariffs relying on how a lot they drive. MB.CHARGE gives most transparency due to fixed-price charging charges in addition to precedence entry to the Mercedes-Benz high-power charging community.
With MB.DRIVE, clients may have the prospect to broaden the features of superior driver help techniques of their vehicles. All new fashions may have the mandatory sensing know-how on board to allow Degree 2 assisted driving. Chosen fashions will be ordered with enhanced assisted driving or Degree 3 conditionally automated driving with a fixed-term contract. From 2025 onwards, sure functionalities will be upgraded over the automobile lifecycle by means of the Mercedes me Retailer. To discover new features and make purchases, clients can entry the Mercedes me Retailer through app, the net or from contained in the automotive.
Unlocking monetary alternative
The corporate is assured that this strategic method to software program and {hardware} improvement would be the foundation for lifetime revenues in addition to extra contributions. Already in 2022, Mercedes-Benz generated greater than 1 billion euro in software-enabled revenues with services and products corresponding to navigation, Reside Site visitors or on-line map updates.
Additional down the highway, the corporate expects whole software-enabled revenues coming from MB.CONNECT and MB.DRIVE to develop to a low-to-mid single-digit billion euro determine by mid-decade; evolving to a excessive single-digit billion euro determine by the top of the last decade. As of at the moment, the corporate is on monitor to exceed its personal aim of 1 billion euro EBIT from digital providers in 2025, which is already a part of the present revenue targets.
Software program will turn out to be a considerable a part of the corporate’s product improvement course of and funding plan, with 25 p.c of R&D price range allotted to software program by mid-decade. The Group’s midterm funding discount objectives won’t be affected.
Ahead-looking statements:
This doc accommodates forward-looking statements that mirror our present views about future occasions. The phrases “anticipate,” “assume,” “imagine,” “estimate,” “count on,” “intend,” “could,” ”can,” “may,” “plan,” “mission,” “ought to” and related expressions are used to establish forward-looking statements. These statements are topic to many dangers and uncertainties, together with an antagonistic improvement of world financial situations, particularly a decline of demand in our most vital markets; a deterioration of our refinancing potentialities on the credit score and monetary markets; occasions of pressure majeure together with pure disasters, pandemics, acts of terrorism, political unrest, armed conflicts, industrial accidents and their results on our gross sales, buying, manufacturing or monetary providers actions; adjustments in forex trade charges, customs and overseas commerce provisions; a shift in client preferences in the direction of smaller, lower-margin autos; a doable lack of acceptance of our services or products which limits our capability to attain costs and adequately make the most of our manufacturing capacities; value will increase for gasoline, uncooked supplies or vitality; disruption of manufacturing as a result of shortages of supplies or vitality, labour strikes or provider insolvencies; a decline in resale costs of used autos; the efficient implementation of cost-reduction and efficiency-optimization measures; the enterprise outlook for corporations by which we maintain a major fairness curiosity; the profitable implementation of strategic cooperations and joint ventures; adjustments in legal guidelines, rules and authorities insurance policies, significantly these regarding automobile emissions, gasoline economic system and security; the decision of pending governmental investigations or of investigations requested by governments and the end result of pending or threatened future authorized proceedings; and different dangers and uncertainties, a few of that are described underneath the heading “Danger and Alternative Report” on this Annual Report. If any of those dangers and uncertainties materializes or if the assumptions underlying any of our forward-looking statements show to be incorrect, the precise outcomes could also be materially completely different from these we specific or suggest by such statements. We don’t intend or assume any obligation to replace these forward-looking statements since they’re primarily based solely on the circumstances on the date of publication.
Mercedes-Benz Group at a look
Mercedes-Benz Group AG is among the world’s most profitable automotive corporations. With Mercedes-Benz AG, the Group is among the main international suppliers of high-end passenger vehicles and premium vans. Mercedes-Benz Mobility AG gives financing, leasing, automotive subscription and automotive rental, fleet administration, digital providers for charging and fee, insurance coverage brokerage, in addition to modern mobility providers. The corporate founders, Gottlieb Daimler and Carl Benz, made historical past by inventing the car in 1886. As a pioneer of automotive engineering, Mercedes-Benz sees shaping the way forward for mobility in a protected and sustainable method as each a motivation and obligation. The corporate’s focus due to this fact stays on modern and inexperienced applied sciences in addition to on protected and superior autos that each captivate and encourage. Mercedes-Benz continues to take a position systematically within the improvement of environment friendly powertrains and units the course for an all-electric future: The model with the three-pointed star pursues the aim to go all-electric by 2030, the place market situations permit. Shifting from electric-first to electric-only, the world’s pre-eminent automotive firm is accelerating towards a completely electrical and software-driven future. The corporate’s efforts are additionally targeted on the clever connectivity of its autos, autonomous driving and new mobility ideas as Mercedes-Benz regards it as its aspiration and obligation to stay as much as its duty to society and the surroundings. Mercedes-Benz sells its autos and providers in practically each nation of the world and has manufacturing services in Europe, North and Latin America, Asia and Africa. Along with Mercedes-Benz, the world’s most beneficial luxurious automotive model (supply: Interbrand examine, 03 Nov. 2022), Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ and Mercedes me in addition to the manufacturers of Mercedes-Benz Mobility: Mercedes-Benz Financial institution, Mercedes-Benz Monetary Companies and Athlon. The corporate is listed on the Frankfurt and Stuttgart inventory exchanges (ticker image MBG). In 2022, the Group had a workforce of round 170,000 and bought round 2.5 million autos. Group revenues amounted to €150.0 billion and Group EBIT to €20.5 billion.
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1 Based on “Greatest International Manufacturers 2022“
2 All Era 2020 MBUX (NTG7) autos with navigation in join markets besides China, Japan and Korea. Sequence: 223, 206, 295, 297, 296, 294, 254, 232, 177 (from manufacturing 12/2022, mannequin yr 22/2), W247 (from manufacturing 12/2022, mannequin yr 22/2), V167 (from manufacturing 12/2022, mannequin yr 22/2).
3 To make use of the Mercedes me join providers, you have to create a Mercedes me ID and conform to the phrases of use for the Mercedes me join providers. The providers offered and their availability and functionalities rely particularly on time, the automobile mannequin, yr of manufacture, chosen elective gear and nation.
Contacts
Tobias Simply, Tel.: +49 (0) 160 868 7568, [email protected]
Katja Bott, Tel.: +49 (0) 160 861 0452, [email protected]
Andrea Berg, Tel. +1 917 667 2391, [email protected]
Additional data on Mercedes-Benz Group is obtainable at:
group-media.mercedes-benz.com and group.mercedes-benz.com
