PRophet Founder Aaron Kwittken to Function CEO of Stagwell Advertising and marketing Cloud Comms Tech Unit
NEW YORK and AUSTIN, Texas, March 8, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger community constructed to rework advertising and marketing, right this moment launched a Comms Tech Enterprise Unit inside the Stagwell Advertising and marketing Cloud, a proprietary suite of SaaS merchandise constructed for in-house entrepreneurs. The Comms Tech unit will home AI-powered SaaS merchandise for manufacturers and companies which can be designed to assist public relations, content material and social media professionals be extra performative, predictive and productive. Will probably be led by PR business veteran and entrepreneur Aaron Kwittken, founder and CEO of PRophet, the unit’s flagship product.
“With PRophet as a first-mover within the generative AI area for communications professionals, we’re excited to launch this distinctive enterprise unit to serve the multi-billion-dollar PR and influencer communications software program market,” stated Stagwell Chairman and CEO Mark Penn. “Stagwell is driving the way forward for communications and advertising and marketing with our game-changing AR and AI know-how within the Stagwell Advertising and marketing Cloud.”
Stagwell’s Comms Tech Unit will even debut the communications business’s first free AI writing device at South by Southwest (SXSW) in Austin, Texas, at an occasion in partnership with Axios on March 13. Totally built-in into PRophet, the device, branded “Taylor” as a playful descriptor for tailor-made content material, helps PR, content material and social media professionals create first drafts or re-generate present drafts of pitches, press releases, bylines, weblog posts, social posts and extra. Taylor will allow manufacturers and companies to create compelling content material extra rapidly and effectively than ever earlier than, and can present insights into which sorts of content material are best.
“2023 is the yr of the communications engineer and Stagwell Advertising and marketing Cloud’s Comms Tech Unit is devoted to delivering, democratizing and evangelizing AI-driven options that remodel how the PR business works and performs,” stated Aaron Kwittken, founding father of PRophet and CEO of the Comms Tech unit. He added, “Our new generative AI device considerably uplevels ChatGPT’s performance in a means that can save trendy PR and social media professionals important time when creating content material whereas additionally enhancing the mediabilty and receptivity of their storytelling.”
The Comms Tech unit will home PRophet, the first-ever generative and predictive AI SaaS platform, Koalifyed, an influencer discovery and marketing campaign administration platform, and can proceed to construct and ship transformative software program instruments to trendy communicators. Future merchandise will embody AI-powered instruments round narrative evaluation, combating misinformation and managing model security.
PRophet, based in late 2020, makes use of AI strategies together with pure language processing and machine studying to assist trendy PR professionals generate, analyze and take a look at content material to foretell earned media curiosity and sentiment. PRophet was the 2019 winner of Stagwell’s inside innovation competitors which invests in new product concepts proposed by the community’s 13,000+ workers.
New Free Model of PRophet
Beginning on March 31, 2023, PR professionals will have the ability to attempt PRophet at no cost. Customers can go to www.prprophet.ai/pricing to affix the waitlist.
To study extra about PRophet, please go to www.prprophet.ai or electronic mail [email protected] to schedule a demo.
Stagwell is the challenger community constructed to rework advertising and marketing. We ship scaled artistic efficiency for the world’s most formidable manufacturers, connecting culture-moving creativity with modern know-how to harmonize the artwork and science of selling. Led by entrepreneurs, our 13,000+ specialists in 34+ international locations are unified underneath a single goal: to drive effectiveness and enhance enterprise outcomes for his or her shoppers. Be a part of us at www.stagwellglobal.com.
About Stagwell Advertising and marketing Cloud
Stagwell Advertising and marketing Cloud (SMC) is a collection of data-driven SaaS options constructed for the fashionable in-house marketer. Born out of Stagwell’s community of award-winning advertising and marketing companies, SMC’s know-how empowers entrepreneurs to drive enterprise affect by giving them intuitive instruments outfitted with proprietary, actionable information. SMC’s portfolio of options powers strategic buyer analysis, communications, and media activation for manufacturers worldwide by leveraging know-how equivalent to generative synthetic intelligence, shared augmented actuality, and extra. Get your head within the cloud at www.stagwellmarketingcloud.com.
SOURCE Stagwell Inc.